Hire a real estate photographer
The photos of your listings can help you make a great first impression with potential home buyers and clients. Real estate photography is a skill that is best left to professionals. Search online in your area for photographers who take amazing interior shots or look at photo credits on other real estate agent websites. You can then have photographers go with you to the clients’ home when they’re ready to stage and list. This way they can get shots of each of the rooms, as well as the exterior and surrounding area before the open house or the land, depending on what the product is.
Build a website
Like other businesses, real estate agents need quality websites. The site needs to make it easy for potential clients to learn about the benefits of working with you and actually get in touch when they’re ready to buy or sell. Include listings, contact information including email address, and a short bio that helps people in the area get to know you virtually. A blog, social media buttons, and links to your listings on other platforms can also help people connect with you elsewhere and give them the information they need to make a decision.
Distribute business cards
As a real estate agent, your marketing efforts don’t always have to be far-reaching. Sometimes, just networking with individuals in your community can be an effective lead generation strategy as part of your marketing efforts. Pass out business cards to individuals you meet and other entrepreneurs around town. You might even leave extras with certain businesses like movers or home improvement contractors.
Create valuable contents
People often do online research before buying or selling a home. So, if you can provide people with helpful information about the process, they may be more likely to reach out to you once they’re ready. For example, you could publish blogs about the best neighborhoods for families in your city or different types of home loans for first time home buyers.